Abolishing the Status Quo and improving Fashion Habbits with Wuzzy
“What is really important to me is shifting the culture in fashion, by that, I mean changing the mind sets of how we shop”
Model wearing BY.WUZZY (@by.wuzzy) • Instagram photos and videos
Eco-conscious brand Wuzzy is all about generating stylish fashion pieces that ensure less damage is done to the environment in the process. This black-owned brand creates amazing new pieces out of vintage denim and each design is simply fly AF!
Despite the unexpected hardships we all experienced during the pandemic, Wuzzy launched during the summer of 2020 and the handmade collection resonated with strong 90’s vibes with detail to technical features. Each item is a must-have and the fact that they’re handmade demonstrates the craftsmanship of Wuzzy as a designer.
What inspired you to start Wuzzy?
I have been wanting to start my own brand for a long time, but everything happens for a reason. The pandemic hit and it was time to slow down, sit down and think. I felt like if I didn't start now, when would I?
How would you describe the aesthetics of your work as well as its ethos and in what way do you want that to have an impact on your audience?
What is really important to me is shifting the culture in fashion, by that, I mean changing the mindsets of how we shop, so being more conscious and mindful of what you buy and what you are buying into.
In this day and age now we’re seeing the rise of firms such as Klarana and Clearpay giving the option to consumers to spend on credit with the “buy now pay later” mentality. When asked if Wuzzy gave this option to purchase, she stated “the reason why I don’t have the buy now pay later option is that I’m not 100% sure I want to promote possible consumer debt. As a young adult myself, I know how easy it can be to be irresponsible with money. Also as a brand, I do promote consciousness and the BNPL models have directly affected millennials”. This statement is a vital one to consider as many young people during the pandemic have easily fallen into debts of up to a whooping £2.7 billion. Practising better shopping habits generate healthier financial lifestyles.
What has been the biggest challenge during the pandemic and how did you overcome it?
The biggest challenge has been realising there is only so much you can do online- building a brand is also about having great content and to do that means that you have to have photoshoots and connect with people and that is really hard when lockdown rules in London especially are so unpredictable, you can barely plan for a week but with that being said I have managed to make it work.
What has been the highlight of your career?
The biggest highlight has honestly been growing an honest and true following during such trying times and actually getting orders.
